Explore Lincoln Black Label

The best Lincoln has to offer comes with membership privileges too.

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Explore the Lincoln Black Label themes available for each of our vehicles below.1

Introducing Lincoln Black Label Membership Privileges.2 

Enjoy advantages that extend beyond the driver's seat.


Peace of Mind Comes Standard

Premium Maintenance comes standard with each Lincoln Black Label vehicle -  four years, 50,000 miles or four service visits, whichever comes first. The plan also includes complimentary, anytime car washes and annual detailing. 


Convenience Delivered

When you need servicing, easily schedule Lincoln Pickup & Delivery™.   We'll retrieve your vehicle, provide a loaner, drop it off at the maintenance center and return it to you at your convenience.4


Accumulate Premium Perks

Earn points through Lincoln Access Rewards™ by scheduling services and then redeem them toward vehicle maintenance, premium services, exclusive offers and more.

Lincoln® Black Label OWNER BENEFITS Comparison Chart
A Lincoln representative is shown holding a briefcase of materials used for Lincoln Black Label in home consultations

Luxury Begins Even Before Ownership

Enjoy an in-dealership private fitting room, or your dedicated liaison can bring the showroom, and your vehicle, to you.2

The Highest Expression of Lincoln Craftsmanship and Service

Explore the Lincoln Black Label themes below for Navigator, Aviator and Nautilus 

Yacht Club Theme

Inspired by the watercraft that bears its name, Yacht Club pairs cool sea-blue leathers with sun-bleached woods and luxury with leisure. Capture the magic of an ocean breeze and calm seas with the Lincoln Black Label Yacht Club-themed Navigator.

Destination Theme

Travel becomes art with the new Destination theme in your Lincoln Black Label Navigator. Khaya Mahogany appliqués pair perfectly with laser-etched diamond textures to create an elegant driving experience that's as inviting as it is adventurous.

Chalet Theme

Engaging Espresso and Alpine leathers with deep Silverwood appliqués give rise to the sensations of a luxurious Alpine holiday. The Chalet theme in your Lincoln Black Label Navigator evokes the contrasting pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge.
The 2022 Lincoln Black Label

Flight Theme

Taking inspiration from the rich history of aviation, the Lincoln Black Label Flight theme uses rich leathers like that of a bomber jacket, dark full engine turn metallic appliqués and an instrument panel that has aviation-like dials to give one the sensation of taking to the skies.

Destination Theme

Travel becomes art with the Lincoln Black Label Destination theme. A Lincoln Black Label logo is etched into the Khaya wood appliqués to create an elegant driving environment that's as adventurous as your next destination.

Chalet Theme

Experience the Lincoln Black Label Chalet theme and evoke the contrasting pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge. Engaging Espresso and Alpine leathers with deep Silverwood appliqués give rise to the sensations of a luxurious Alpine holiday.

Lincoln Black Label Grand Touring

The Lincoln Black Label Grand Touring,* available in the Flight, Destination and Chalet themes, pairs the traditional gas-powered 3.0L V6 engine with a battery-powered electric motor to produce more than 450 horsepower** and more than 610 lb-ft of torque.**
*Available at EV-certified, participating Lincoln Black Label Dealers only. 
**Horsepower and torque ratings based on premium fuel per SAE J1349® standard. Your results may vary.
The 2021 Lincoln Black Label

Chalet Theme

The Chalet theme in your Lincoln Black Label Nautilus evokes the contrasting pleasures of pulse-raising mountain slopes and the warm comfort of an après-ski lodge where Espresso and Alpine leathers with curated accents of sparkling Silverwood appliqués gracefully bridge the space between exhilaration and rejuvenating peace.
1Sold at participating dealers only. 2Restrictions may apply. See a participating Lincoln Black Label Dealer for complete details. 3Covers all required maintenance, including wear items such as shock absorbers, engine belts, hoses and hose clamps, brake pads and linings, wiper blades and spark plugs (except California). See a participating Lincoln Black Label Dealer for complete details. 4Service is available for retail and warranty repair. Mileage limitation may apply. See your participating Lincoln Black Label Dealer for complete details. 5Maximum of one complimentary rental. 6All taxes, fees (including but not limited to Air Conditioning Excise Recovery Fee, Concession Recovery Fee, Vehicle License Recovery Fee, Energy Recovery Fee, Tire Management Fee, and Frequent Traveler Fee) and surcharges (including but not limited to Customer Facility Charge and Environmental Fee Recovery Charge) are at the client's expense. Double upgrade excludes class X vehicles.  7CLEAR Program eligibility starts on 1/1/19. Program eligibility for new retail purchases of 2019 Lincoln vehicles only. Full CLEAR enrollment required to be completed within 120 days of vehicle delivery.

Penske Lincoln & Lincoln Black Label

Lincoln has a storied tradition of producing luxury cars for sale, as the high-end division of Ford Motors. While all of the models in the Lincoln lineup are upscale, we offer another experience that takes luxury to a whole new experience. Lincoln Black Label is more than just a range of top of the line trim levels across their lineup. Although Black Label vehicles are definitely opulent, the label offers so much more than mere upgrades. When you invest in a Lincoln Black Label vehicle, you will become a member of our exclusive Black Label program. The Black Label program includes a suite of benefits exclusive to our Black Label customers. You can look forward to a complimentary, four year, or 50,000-mile premium service plan at our La Mesa car dealer. Our luxury car dealership near you also offers express pickup, delivery, and an included loaner car for all Lincoln services. Our Lincoln dealer in San Diego is the perfect place to start shopping for your next luxury car for sale. Enjoy perusing through the range of exclusive Black Label Lincoln models at our luxury car dealership near you. Our La Mesa car dealer boasts a thrilling inventory of these coveted models. Whether you are shopping for a Lincoln SUV model or a premium sedan at our luxury car dealer in California, you are sure to appreciate the selection. Visit our Lincoln dealer in San Diego in person to experience the vehicles in person, or begin from home on our Chula Vista car dealer's website. 

Black Label Amenities

If you are considering investing in a Black Label Lincoln at our La Mesa car dealer, you are probably interested in the included amenities. With the purchase of a Black Label vehicle at our luxury car dealership near you, you will receive a suite of membership benefits. Black Label owners will have access to the prestigious Lincoln Black Label rewards program. This rewards program allows owners to earn points through scheduling services at our Chula Vista car dealer. These points may be redeemed for premium services, maintenance, and other exclusive offers. At Penske Lincoln, we believe that premium vehicles merit premium service. You will love the ease of your included Black Label service plan, with four years or 50,000 miles of complimentary service visits. We do everything possible to make it easy to keep your Black Label Lincoln in flawless condition. Black Label membership also includes access to upgraded travel through the elite AVIS President's Club. Enjoy upgraded benefits, guaranteed rentals, and a specially dedicated line for customer support. Lincoln Black Label clients also enjoy a complimentary vehicle for up to seven days when traveling to select domestic airports. Lincoln also partners with CLEAR to provide Black Label clients with a seamless travel experience. The CLEAR program allows customers to skip on long, tedious lines at airport security. Black Label Lincoln clients receive a full-year membership to the useful CLEAR program. Lincoln Black Label strives to bring the Lincoln level of luxury to every facet of our customers' lives.

Start with Us

The Black Label experience begins right at our luxury car dealership near you. From the moment that you express interest in a Black Label model at our La Mesa car dealer, you'll begin to experience the prestige of the program. If you are shopping for your Lincoln SUV model at our luxury car dealership in California, your experience will start with a private fitting room. If your schedule is too tight to make it to Penske Lincoln in person, don't worry. You may request a Black Label representative to meet you at your home or office with the vehicle of your interest. A dedicated Black Label liaison will meet with you to review the premium options for the available design themes. Your Black Label liaison will arrive with samples of the luscious leathers, evocative wood trims, and other paint and materials. This hands-on shopping experience is a fine example of how Lincoln seeks to redefine the ownership experience. Available Black Label themes will vary among Lincoln models. The Lincoln Continental is available in three Black Label Themes - Rhapsody, Chalet, and Thoroughbred. The Rhapsody theme seeks to evoke the beauty of music through its stunning wood detailing. For a sensory experience inspired by ski trips to the Swiss Alps, consider the Chalet theme for your Black Label Lincoln Continental. The Chalet theme ensconces the driver in a warmly appointed interior, while the exterior is cool-toned - much like curling up by the fireplace while the snow softly falls outside.

Customers interested in a Black Label Lincoln Navigator can choose between three exciting themes at our La Mesa car dealer. Select between the aforementioned Chalet theme, or indulge in a theme like Yacht Club or Destination. The Yacht Club theme for the Lincoln Navigator is inspired by crisp ocean breezes. You're certain to fall in love with the sea blue leather interior, accented with sun bleach wood finishes. Perfect for evoking coastal living no matter where you reside, the Yacht Club Lincoln Navigator is a stellar choice. The Destination theme sports a rich, wine hued leather interior. Your Destination Black Label Navigator will boast perforated leather seats with a beautiful diamond weave. With Khaya mahogany wood accents, the Destination Navigator is elegance personified. When you are ready to begin shopping for a Black Label Lincoln, our luxury car dealership near you is the perfect place to start. Visit Penske Lincoln in person to view the Black Label lineup in one of our dealership's private showing rooms. You'll have the complete attention of your liaison as you learn everything there is to know about the amenity-rich lineup. As mentioned, if visiting our dealership is inconvenient for your schedule, we will gladly come to you. Call our sales team to inquire about how our liaison can bring the showroom to your living room. No matter where you shop for your next Black Label Lincoln, you will receive the same exemplary customer service. Our sales team is truly passionate about the Lincoln label, and we look forward to sharing our passion with you.