For immediate release

SoCal Penske Dealer Group announces opening of Penske Lincoln in La Mesa, California 

La Mesa, California, February 14, 2020 - SoCal Penske Dealer Group announced the opening of Penske Lincoln after acquiring the assets of Witt Lincoln in a transaction that closed on January 21, 2020.  The move ushers in a new era of Lincoln representation in the San Diego market, as the franchise has been relocated to La Mesa, California and will operate under the Penske Lincoln name.  

Penske Lincoln will showcase the latest lineup of Lincoln vehicles and products, including highly coveted Black Label models and premium packages.  Roger S. Penske, Jr. commented:  "Witt Lincoln built an impeccable reputation on its client satisfaction first philosophy.  That's why we're thrilled to bring the leadership of Todd and Scott Witt and their team to Penske Lincoln, and to continue delivering the same exceptional client experience in La Mesa."   

Penske Lincoln will operate the only Lincoln dealership in San Diego County.  Penske added, "Innovations that make car buying and servicing more convenient and efficient are key in the luxury vehicle market.  Penske Lincoln will continue to offer complimentary concierge pick-up and delivery for service appointments and for clients who purchase new Lincoln vehicles." 

Penske Lincoln is located adjacent to Penske Ford in La Mesa, California where the I-8 and I-125 freeways meet.

For more information about Penske Lincoln, please visit  

About SoCal Penske Dealer Group 

SoCal Penske Dealer Group is a Southern California based, privately owned company whose portfolio includes fourteen brands including Buick, Cadillac, Chevrolet, Ford, GMC, Honda, Jaguar, Lincoln, Land Rover, Range Rover, and Toyota and three collision repair centers. 

Jennifer Norsworthy
(626) 732-1470